I had the absolute pleasure of capturing a brand session for Cowhide And Conchos at the Iowa Beef Expo, and let me tell you—it has been a hot min since I've been. Sure, it was freezing, but the energy, the backdrop, and the entire atmosphere made it worth every shiver. If there’s ever a perfect setting for a Western boutique like Cowhide And Conchos, the Iowa Beef Expo is it!
What is the Iowa Beef Expo?
For those who don’t know, the Iowa Beef Expo is a premier cattle event held every February at the Iowa State Fairgrounds in Des Moines, IA. This year’s expo runs from February 8-16, 2025, bringing together ranchers, breeders, and cattle enthusiasts from all over the country. It’s one of the largest breed sales in the Midwest, packed with elite livestock showcases, educational events, and an incredible trade show featuring all things western, agricultural, and rural lifestyle.
There’s something special about Iowa in February—it’s cold, yes, but the sense of community at the Beef Expo makes up for it. From families running multi-generational cattle operations to young kids showing their first livestock projects, the expo represents the heart of rural America.
A Dreamy Western Backdrop
Cowhide And Conchos, a brand known for its authentic western fashion, truly came to life against this setting. Between the grandstands, the historic barns, we couldn’t have asked for a better backdrop. The mix of rustic textures, raw leather, and vibrant turquoise jewelry popped beautifully in the natural lighting of the fairgrounds. The crisp winter air only added to the rugged, authentic vibe of the shoot. From stunning fringe jackets to one-of-a-kind concho belts, every detail in their collection tells a story of western heritage. And what better place to showcase that than an event that celebrates the beef industry and rural lifestyle?
The Experience of Shooting at the Iowa Beef Expo
As a photographer, content creator and freelancer, I always look for locations that add a layer of authenticity to the brand I’m capturing. The Iowa Beef Expo delivered just that. The dust, the boots, the cattle in the background—it all worked together to bring Cowhide And Conchos' brand identity to life.
It was one of those sessions where everything aligned—the perfect mix of grit, style, and storytelling. If you haven’t checked out Cowhide And Conchos yet, make sure to visit their site: CowhideAndConchos.com. And if you’re ever in Iowa in February, add the Iowa Beef Expo to your list—it’s an experience worth braving the cold for!
For more on the Iowa Beef Expo, visit IowaBeefExpo.com.
Until next time, keep chasing the western way!
